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Attracting and Assimilating the Unchurched in the 21st Century
The purpose of this study was identifying transferable principles drawn from several churches successful in attracting and assimilating unchurched people. The multi-case approach selected fifteen leading churches from among the fifty largest churches in the Portland, Oregon/Vancouver, Washington metropolitan area and conducted on-site interviews.
The major findings of this study were in three areas: personal relationships, intentionality, and small groups. Personal relationships were the most significant reason why unchurched people were attracted to and stayed in church. These churches were intentional in reaching lost people, welcoming visitors, and providing spiritual formation. Finally, small groups were the most effective means of helping new people form significant relationships and grow spiritually.
Participating Churches in 2000: Average Worship Attendance (9/31/00)
The 15 Participating Churches are located in seven regions of the metropolitan area:
N – 1 North Portland
WA – 3 Vancouver, WA
SW – 3 Southwest Portland
SE – 1 Southeast Portland and Oregon City
NE – 3 Northeast Portland
E – 2 Gresham and Boring
W – 2 Northwest Portland and Aloha
These 15 leading churches represent nearly 10% of the weekly worship attendance of the Portland area. The following are the combined key statistics for the participating churches:
Weekly worship attendance 34,436
Weekly number of visitors: 532
Annual number of conversions: 5381
Annual number of new members: 2477 (many don’t record membership)
Weekly Adult Education attendance: 4284
Weekly small group attendance: 11,270
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